26/11/2014 – Let’s question some Germans.

We started out the day by pitching our ideas to Michael. Here’s a few key points

-          He thought the digital experiments were a good idea. We should make them simple and say in the report that this is what we choose to illustrate the concept, not that we hadn’t learned enough to make them better or really flashy.

-          We shouldn’t put the mission, vision and values in the about us section on the website if it weren’t the official ones, made by the museum. Then we could just put it in the business part of the report after we’ve analyzed the company, and discuss why we think their mission, vision and values are so and so.

-          We could do the communication plan idea on our website even though the museum currently doesn’t offer it. Michael said that sometimes museums make money on selling educational materials. Added value to the client!

-          It’s a good idea to try to capture the ambiance of the place and implement it on the website.

-          We should make the website appeal to kids and young teens (especially since they all have smartphones and are online now) as well as the people who bring them there.

-          It’s important to try to add value to the company.

After the pitch we found a print shop and printed out 30 surveys. We also printed three posters, with a QR code that led straight to the online survey. We then went to the museum and started annoying German people with our questions. There was a lot of kids and teachers from schools and we handed out surveys to both. We asked everyone if they were interested in helping us and in the end we had around 30 completed surveys. You can see the results in a later blogpost. We put up the QR codes as well but the management had us take them down. Whatever.

We haven’t made official personas yet, but we thought about it and discussed it in the group once we had a look at the surveys. We figured one persona could be a student on a school trip, another could be a teacher or an event planner that organizes such trips, and a third could be a mother or a father on a day trip with their kids.

That’s it for now.