Thursday, November 27, 2014

E-mail requesting information

Below you can see the e-mail we sent requesting information about the company. We tried. Hopefully we'll get something.

"Hello,
I’m writing to you in order to get some more infromation about Science Center Spectrum. We are
international students from Denmark and we need to do the univeristy project we talked about
earlier today with Mr. Neuert.
Our project is about responsive web design – but to make it clear: we are not attempting to make a
new website for Science Center Spectrum or Berlin Techic Museum. We have just chosen your
museum as client for our project because we find it interesting. The only thing we want from you is
information that helps to write our confidental report of the project.
It would be very nice if you could answer the following questions:
What is Science Center Spectrum vison?
What is Science Center Spectrum mission?
What is Science Center Spectrum values?
Who is Science Center Spectrum target group?
Who do you think is Science Center Spectrum biggest competitor (maybe other science museums in
Berlin)?
What is Science Center Spectrum communication plan: how do you advertise yourself? How do you
make sure that people know the things that you want them to know about you? How do you
communicate with your customers?
What are Science Center Spectrum marketing strategies?
We have heard that visitors have answered some questionaires for statistics – it would be very
helpful if we could see the results of those surveys.
The projects is not going to be public, it is only going to be seen by our teachers.
At the end of the project we could send you the report and the website prototype if you are
interested.
All the best,
Team REK"
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Survey Results

group size museum visits learning experience found out about the museum reason of museum visit well explained experiments  use mobile phone to get informations about the museum/ exhibits gender Age job science interest website visit complicated website good aesthetics of the website need more museum info more museum history is needed would like to find facilities info main use contact information main use pricing  would like to see collection online
10+ 0 good school/work leading school trip mostly disagree mostly agree M 14 student mostly agree 0 IDK IDK mostly agree mostly disagree mostly agree mostly agree mostly agree mostly agree
10+ 0 good school/work leading school trip mostly agree mostly disagree F 14 student mostly agree 0 IDK IDK IDK IDK IDK IDK msotlt agree agree
10+ 0 excellent school/work leading school trip mostly agree disagree M 14 student agree 0 mostly disagree IDK IDK IDK IDK IDK IDK mostly agree
10? 0 good school/work school trip mostly agree agree F 14 student mostly agree 0 IDK IDK IDK IDK agree IDK agree agree
10+ 0 good school/work want to see the exhibitions mostly agree agree M 15 student mostly agree 0 mostly disagree IDK IDK IDK IDK IDK IDK IDK
10+ 0 good scool/work school trip IDK mostly agree M 15 student mostly agree 1 disagree IDK IDK mostly agree IDK mostly agree disagree mostly agree
10+ 0 average school/work school trip agree agree M 15 student mostly agree 2 IDK IDK mostly agree mostly disagree IDK mostly disagree agree mostly agree
3-5 0 average website friends mostly agree agree M 24 student mostly agree 1 mostly agree mostly disagree mostly agree mostly agree mostly agree IDK agree mostly agree
6-10 0 average school/work school trip IDK mostly disagree M 25 Industry Climber mostly agree 0 IDK IDK IDK IDK mostly agree mostly agree agree agree
6-10 0 aveage website other agree disagree M 33 cook agree 1 disagree mostly agree mostly agree disagree mostly agree agree agree mostly agree
10+ 0 good school/work school trip IDK IDK F 34 teacher agree 0 IDK IDK IDK IDK IDK mostly agree mostly agree mostly agree
1-2 0 good online want to see the exhibitions mostly agree mostly agree F 38 secretary mostly agree 0 IDK mostly agree mostly agree mostly agree mostly agree mostly agree mostly agree mostly agree
3-5 2-3 excellent website want to see the exhibitions agree IDK M 38 Social worker agree 1 IDK IDK IDK IDK IDK IDK IDK IDK
3-5 2-3 good school/work see exhibitons mostly agree IDK M 40 Industry Climber agree 1 mostly agree
1-2 30+ excellent friends or family here with kids 30th time IDK agree M 41 text developer for mobile devices agree 5to6 IDK IDK remember mostly agree IDK mostly agree disagree disagree agree
6-10 0 excellent school/work adult education agree disagree M 44 job coach IDK 1 mostly disagree mostly agree agree IDK mostly agree agree agree mostly agree
6-10 0 average school/work want to see the exhibitions mostly agree disagree F 46 office IDK 0 IDK IDK IDK IDK IDK IDK IDK IDK
6-10 0 good achool/work school trip agree disagree M 47 tielhauer mostly agree 0 IDK Idk mostly agree IDK mostly agree IDK agree mostly disagree
6-10 0 good school trip agree IDK M 47 maler mostly agree 1 IDK IDK mostly agree IDK IDK IKD mostly agree mostly disagree
1-2 0 average online want to see the exhibitions mostly agree mostly agree M 51 IT technician agree 0 disagree agree IDK IDK IDK mostly agree mostly agree IDK
1-2 0 want to see the exhibitions IDK F 51 0 IDK agree agree agree agree
10+ 1 good website school trip agree disagree F 51 teacher agree 1 disagree agree disagree disagree agree agree agree agree
1-2 3+ good school/work here with kids  agree mostly disagree M 52 teacher mostly disagree 2 IDK IDK mostly agree mostly agree mostly agree mostly agree mostly agree disagree
6-10 1 good ads school trip agree IDK M 52 physicist agree 3 to 4 disagree IDK IDK IDK IDK mostly agree mostly agree agree
1-2 0 want to see the exhibitions IDK M 55 agree 0 agree IDK agree agree agree agree agree agree
6-10 0 good school/work school trip agree disagree M 56 car driver IDK 0 IDK IDK mostly agree IDK mostly agree IDK agree mostly disagree
10+ 1 good school/work leading school trip IDK IDK F 61 teacher agree 2 IDK IDK IDK IDK agree agree agree mostly agree
3-5 0 good friends or family educational mostly agree IDK F 50+ Social worker agree 0 IDK IDK agree agree mostly disagree agree agree mostly agree
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Science Center Spectrum Survey

Please help us out with our school project by filling in this anonymous survey. It will help us design a prototype of a responsive website for Science Center Spectrum.
How many people are you here with?
- Just myself
- 1-2   
- 3-5  
- 6-10  
- more than 10

Have you been to Science Center Spectrum before?
- No
- Once
- 2-3 times
- More than 2-3 times

How good of a learning experience was it for you and/or your group?
- Excellent
- Good
- Average
- Bad
- Terrible

How did you find out about Science Center Spectrum?
- Their website
- Friends or family
- Online
- Advertisement
- School/work
- Other:

What are your reasons for coming here?
- I just want to see the exhibitions
- I’m here leading a school trip
- I’m here with my kids
- I’m here with friends
- Other:

The different exhibitions/experiments were properly explained.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

I would like to use my mobile phone to interact and get more information about the exhibitions.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

What is your gender?
- Male
- Female

What is your age?
____

What is your job?
_________________________

I’m very interested in science.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagre

I visited the website for Science Center Spectrum.
- Never
- Once
- Twice
- Three or four
- Five or six times
- Over 10 times

The website is too complicated for me.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

I am happy with the aesthetics of the website.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

On the website, I would like to find more information about the museum.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

On the website, I would like to find more information about the museum’s history.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

I would like the website to specify about the cafeteria, car collection, wardrobe and other facilities.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

I use/would use the website mainly for contact information.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree

I use/would use the website mainly for pricing.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree


I would like to see the collection of experiments on the website.
- I agree
- I mostly agree
- I don’t know
- I mostly disagree
- I disagree
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26/11/2014 – Let’s question some Germans.

We started out the day by pitching our ideas to Michael. Here’s a few key points
-          He thought the digital experiments were a good idea. We should make them simple and say in the report that this is what we choose to illustrate the concept, not that we hadn’t learned enough to make them better or really flashy.
-          We shouldn’t put the mission, vision and values in the about us section on the website if it weren’t the official ones, made by the museum. Then we could just put it in the business part of the report after we’ve analyzed the company, and discuss why we think their mission, vision and values are so and so.
-          We could do the communication plan idea on our website even though the museum currently doesn’t offer it. Michael said that sometimes museums make money on selling educational materials. Added value to the client!
-          It’s a good idea to try to capture the ambiance of the place and implement it on the website.
-          We should make the website appeal to kids and young teens (especially since they all have smartphones and are online now) as well as the people who bring them there.
-          It’s important to try to add value to the company.

After the pitch we found a print shop and printed out 30 surveys. We also printed three posters, with a QR code that led straight to the online survey. We then went to the museum and started annoying German people with our questions. There was a lot of kids and teachers from schools and we handed out surveys to both. We asked everyone if they were interested in helping us and in the end we had around 30 completed surveys. You can see the results in a later blogpost. We put up the QR codes as well but the management had us take them down. Whatever.

We haven’t made official personas yet, but we thought about it and discussed it in the group once we had a look at the surveys. We figured one persona could be a student on a school trip, another could be a teacher or an event planner that organizes such trips, and a third could be a mother or a father on a day trip with their kids.

That’s it for now.
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25/11/2014 – Let’s get scientific.

We went to our client Science Center Spectrum in hopes of finding someone to talk to about the institution and to see the exhibition. We met a really nice guy who was checking tickets and taking people’s coats and he told us a little bit about the museum. He said that
-          - the majority of guests were school trips
-         -  It’s the oldest science museum in Berlin
           - They don’t really do any advertising, people just show up
-         -  Sometimes they have to send school groups to other parts of the museum complex in order to accommodate everyone
-          - That often times, parents hang out and have a coffee in the cafeteria while the kids roam around upstairs. They also enjoy the car showroom.

After our little chat he promised us to find the team leader for the Science Center and we went to check out the exhibition.
The museum consists of four floors, each with its own theme.
-          Ground floor: Tickets and information, Cafeteria, Lockers, Bathrooms and an adjacent Vintage Car Showroom.
-          1st floor: Microcosmos – Macrocosmos, Light and Vision, Seeing and perception.
-          2nd floor: Mechanics and Motion, Force and Energy, Electricity and Magnetism, Heat and Temperature.
-          3rd floor: Music and sound.

The museum was really cool. There were different interactive experiments set up all around the place with an adjacent description of what you were supposed to do and a little bit of theory about the science involved. One experiment had four colored lasers that you could manipulate with crystals. Another had you push a button and it made artificial lightning. There were pendulum swings to illustrate newton’s laws and a thermal camera just to name a few. They all had one thing in common. They demonstrated some kind of scientific principle, they were interactive and they were very kid friendly.
This led us to believe that the target group of Science Center Spectrum is kids and young teens, along with the people that bring them there, like parents or teachers.

Later we had a short interview with the team leader, which wasn’t all that constructive. He kind of misunderstood what we wanted to do and kept saying that the website wasn’t part of his job and we should talk to some other random person that was nowhere to be found. He did give us an email though, where we could send all our questions and he promised they would send us some information.

The rest of the day we spent making a survey (see later blogpost) and brainstorming a bit about the website. We thought it would be cool if we could
-          - Incorporate the interactive elements into the website. For example we could make a few online experiments which could be a gif or flash animation to illustrate color mixing.
-         -  Use the brand name Spectrum and their logo to make the website really colorful, which would appeal to kids and young people and help strengthen their brand.
-      -  Make each part of the website have its own color scheme. One page could be orange, another red, a third purple, etc… If we wanted to have a picture on the purple part of the site that picture could have a purple tint for example.
-         -  Make a concept where you put QR codes next to the experiments. You could then scan the code with your phone and get more information and theory about that particular experiment.

We also thought about our communication plan. We thought it would be great if you could book an instructor to come to your school or institution and demonstrate some experiments as well as educate the kids on the science behind it. At the museum kids were running around everywhere, pushing all the buttons and almost nobody read the descriptions. We think that it could be a bit more educational and our solution would get the kids interested in science and generate some income for the museum.


When the survey was done we called it a day. 
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